I know that you can add a Analylitcs ID, to track the traffic on every page of the website, however how do I track an adwords conversion?
How can I add that code onto the website?
Adwords or Adsense?
AdminMichael (Head of Support, Webydo) commented
This is how you do it:
Any update with this?
Both : )
CRO (Conversion Rate Optimization) saved our campaign on Adwords. Conversion tracking involves placing a cookie on a user's computer when he/she clicks on an ad. Then, if the user clicks on your ad and reaches one of your conversion pages, the user's browser sends the cookie to a Google server, and a small conversion tracking image is displayed on your site. When such a match is made, Google records a successful conversion for you. Over a period of 6 weeks, Simon's team at RDM lowered my CPA (cost-per-lead) by 27.6% simply through creative split-testing of new ad copy. It's often overlooked but is still a very important part of the overall success of your PPC marketing with Adwords. Simon's team will do an audit of your account for free, you can call him at 256-398-3835.